Get ready to double-tap, because we are LOVING this year’s Coachella content. From Lana Del Rey’s memorable entrance via motorcycle to her viral yet unreleased song, Jealous Girl, to Taylor Swift and Travis Kelce dancing the night away, fans have been able to stream it all. We don’t doubt you’ve also seen Renee Rapp and Kesha’s surprise appearance to perform “TiK ToK” all over your, well, TikTok. As social media recaps the highlights, the daring outfits, the pictures, the Instagram stories, reels and TikToks, there’s one unsung hero from the festival that we can’t forget – Wi-Fi.
Thousands of concert-goers flock to southern California for the Coachella Valley Music and Arts Festival each spring; and in recent years, Wi-Fi has revolutionized the way attendees can connect, engage and share their festival adventures while making all their friends jealous.
The digital frenzy alone shows the necessity of Wi-Fi access at festivals. Coachella content erupting on social media platforms as attendees share photos and videos amplifies the festival’s excitement to a global audience. But it’s not just about sharing memories; it’s about sharing the vibes of Coachella with fans worldwide in real time. For those who couldn’t snag a ticket, watching the star-studded performances via livestream or social media gives viewers a front-row seat to the action, allowing them to experience the festival vicariously. Additionally, social media influencers and brands are able to seize the opportunity to monetize live updates, turning their posts into a fashion show from the trendiest event of the year.
It’s not just about convenience and influence – Wi-Fi at festivals is also essential for ensuring public safety. From monitoring crowd flow and mobile ticket entry to ensuring cashless transactions run smoothly, Wi-Fi is the silent hero working behind the scenes to keep the good times rolling. Even more so, it allows for those who need to take a breather in the desert heat to rehydrate or grab a snack without missing a beat of the show.
As major music festivals and other large-scale events continue to captivate audiences worldwide this season, we can’t ignore the indispensable role of Wi-Fi in shaping the modern event experience. While connectivity at Coachella might have been a challenge in the past, improvements in recent years mean you can now text your friends from the festival grounds – AKA no more feeling stranded in the desert! With surprise guests announced just minutes before they hit the stage, Coachella keeps you on your toes, and Wi-Fi keeps you connected every step of the way.
